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Episode 1: Brand Dilemma, Digital Solutions
The Digital Decision Series The rules of engagement have changed and so have the ways we communicate with each other in business and entertainment. The Digital Decision Series is a weekly video blog...
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Episode 2: Digital Warfare, Choose Your Weapons Wisely
In Episode 1, we introduce the current state of media, advertising, entertainment and music and discuss what approach brands and content creators are taking to engage people in the volatile, digital...
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Episode 3: Know Your Audience
In Episode 2, we briefly discuss the various social media tools and technologies available and the importance of customizing every strategy depending on your audience. Episode 3 gives a few specific...
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Episode 4: Audience Engagement: Keepin’ It Real
As we saw in Episode 3, there are several ways to track audience data. You can find out, on a very granular level, who they are, where they like to play, and other important metrics that are required...
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Episode 6: Social Media: Hold The BS
In Episode 5 we find out why it’s so important to have all the elements of the conversation in place in order to encourage audience participation and build a loyal following. This week we take a...
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Episode 8: The Modern Audience Revealed
In our last episode, we learned that the power of a loyal audience today is due to quality not quantity. This week we explain the three main types of audience and how the new, “lean forward” audience...
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Episode 9: Mass To Me Marketing
How excited were you when you saw Episode 8 and learned about the different types of audience? We know; Earth shattering. Keep it together because this week we’re going to astound you yet again with...
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